When we move, the world moves. Through tiny steps and massive bounds, we push forward into the great unknown. At Toyota, we’ve made it our mission to move people so that they can take on challenges. From personal to profound. A race to win. A hurdle to clear. A ceiling to shatter. It’s in the human spirit to keep moving. To keep reaching for that impossible goal. And nothing embodies that spirit more than the Olympic and Paralympic Games.
When the whole world comes together to celebrate the very best in human performance. Where a lifetime of hard work and dedication is put to the ultimate test. On the greatest athletic stage on Earth. As a Worldwide Olympic and Paralympic Partner, we have the chance to inspire people all around the globe.
To help elite athletes and everyday people push toward their vision. Their finish line. Their Impossible. The freedom of movement is a human right. And we are here to tear down barriers and ensure Mobility for All. So everyone everywhere can reach their potential.
Let’s help people with an impairment move effortlessly through the world. Let’s make smarter cars that make better drivers. And let’s leave a cleaner planet for our children’s children.
Ninety years ago, it was impossible to imagine where Toyota would be today. But it would have never happened if we didn’t start. Start Your Impossible.
https://startyourimpossible.asia/en/pages/home.html
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Samen met onze ambassadeurs; Dafne Schippers, Ranomi Kromowidjojo, Jetze Plat, Chris Vos, Esther Vergeer en Marit Bouwmeester, willen we mensen inspireren met hun wilskracht en doorzettingsvermogen. Ze laten met hun verhalen zien dat niets onmogelijk is wanneer je niet opgeeft en zijn hèt voorbeeld van Start Your Impossible.
“Start Your Impossible” commercials include
“Frozen”Showcasing iconic moments in Olympic and Paralympic history, “Frozen” aims to further spark the conversation on global warming and the imminent impact that it may have on the beauty, hope and heroes of the Olympic and Paralympic Winter Games.
“Thin Ice”The human spirit is powerful and irrepressible. Where obstacles appear, exceptional people are ready to face the hurdles. American Olympic figure skater and medalist, Ashley Wagner returns to the ice with the idea that every day is a chance to dance, to move and to float across the ice.“Lanes of Life” an optimistic celebration of life’s journey for six Olympic snowboardersEva Samková (Czech Republic), Lindsey Jacobellis (USA), Belle Brockhoff (Australia), Chloé Trespeuch (France), Carle Brenneman (Canada), and Isabel Clark Ribeiro (Brazil).
“Dreams”The smallest mistake could change an athlete’s dream, so could a small mistake on the road. “Dreams” showcases Toyota’s Guardian technology to coach you on the road.
“Magic”Toyota’s Human Support Robot helps a bedridden young boy.
“Runner”A man outruns pain, fear and doubt to take the most difficult step of his life.
“Join the Team”Dedicated to pure celebration of going after what we strive for, an ordinary boy has his moment as an Olympian realizing that with persistence he can soar. https://global.toyota/en/newsroom/corporate/21064838.html